MEDA INNOVATE: A Customer-Centric Lens for Good Agricultural Practices - Shared screen with speaker view
Hello everyone! We'll get started in about 1-2 min, as we wait for the attendees to join the webinar. Thank you!
As an SBC practitioner all of this is music to my ears. Tailoring interventions to different segments of farmers can make projects more expensive and complicated to manage and measure. Have you thoughts on those kinds of tradeoffs with segmentation? Have you experienced a time when a program did segmentation but then weren't really able to tailor to different segments in practice? Thanks!
Thanks all for these great questions & discussion. We will wrap up the webinar shortly as we're now going overtime!