Hi everyone, Martha from Scottish Refugee Council

We are planning to record this session.

Let me know if anyone is not happy with that.

Hello :)

really glad that the session is going to be recorded - will it be shared with us all as i think i may need to refer to it quite a bit

yes

thanks

is it £10K in GBP or dollars?

It's dollars

thank you

Can you use the grant for display network ads too?

Could everyone mute themselves (there’s a bit of background noise)

Can you please explain the application process? What is a TechSoup validation token - the link seems to then go to Charity Digital....

What happens if you miss the once a month compliancy guideline - do you automatically get kicked out of the scheme, as I’ve heard it’s easy to lose access to your Ads Grant, or is there some kind of penalty?

Does that mean it also cannot be displayed via Video, Shopping (other than search)?

It's Charity Digital, I did it this weekend :-)

it is techsoup in ?UK

in UK

I have come across issues setting up paid display ads on an account that has a grant. Can you advise how to set u display ads we are willing to pay for ? I know we cant use the grant for these but want to pay for them ourselves and google doesn't seem to allow it.

thank you

how do you know if you qualify for the grant? is it just once you have been through Charity Digital and TechSoup?

They sent me back an email asking for a letter on letterhead

How many ad groups can you have?

does it make a difference if you make a campaign as opposed to ad gro

ad groups*

The Charity Commission doesn't operate in Scotland. I assume that registration with OSCR is ok? Does that mean that there is another organisation managing Google Ad Grants in Scotland?

Do you get a Google account manager if you get a grant? I know for paid ads over a certain amount you get an account manager who will call you with regular tips to improve the effectiveness of your ads.

If not maintaining 5% click-through rate for a specific ad, is it the specific ad that would be paused or the whole campaign?

yup

OSCA

thanks

do the ad campaigns need Search engine optimization work or is this achieved through the ad campaign?

will setting a higher budget per day increase performance ?

how do you check CTR?

CTR of whole account I mean? I can see it for individual campaigns

is there a way for charities to access free SEO support if this isn't something they have done yet?

they have not done yet - sorry - slip of the keyboard keys

How does it handle geography (so which markets an ad will be seen in)

will this google doc be shared?

is keyword insertion suitable if we can't have single keywords

The changes that you have to make every 90 days - can it be anything - i.e. using the search terms report and adding positive and negative keywords?

i have another meeting at 2 so will have to leave early. will the recording and googe doc be shared after this ends?

Recording will definitely be shared.

can you go back and show us how we would set up the first campains and groups?

How do website cookies affect figures? i.e. at what point does Google register the information that someone has clicked on an ad? Is it when they actually click, or is it when they land on your website?

Are you suggesting that if a keyword has a CTR lower than 5% to stop it?

What ad gets priority if different sites using same keywords?

Does the requirement to link to only one website apply to individual ads or the overall Ads grant account? Some of our landing pages will be hosted on a campaigning and fundraising platform and we would want to link at least some ads to these, and other ads to our website

If you're competing for a keyword against a paid account, does Google give priority to the paid account?

I have to go. Thank you for this, it's been really helpful.

I need to go to another meeting but I have found this session hugely helpful, thanks you

Time for the 3 minute campaign

does Google offer SEO support/advice to charities?

Thank you

yes thank you

Really helpful, thanks so much for all the info

Nabila - Google doesn’t offer SEO advice, as far as I know, but you can add a question at https://www.digitalcandle.org.uk/

thanks Andy - that would be really helpful

excellent session, thanks Ben and Andy

what does the dollar click mean - do we set a rate that we are willing to put towards the costs of the advert?

Thank you! So useful, so much in short time

thank you

Really helpful - thank you

Thank you that was great

thanks so much, really helpful

Thanks!

Thanks Ben!

Thanks so much!

This was super helpful, thank you!

Great session thank you!

Many thanks

That was so interesting and really useful, thank you so much!

Thanks very much, a useful introduction!

Loved it! Thanks a lot ❤️

Thank you!

this was really helpful thank you so much for arranging it

Thank you this was great!

Thank you!

Do you think you might run another session on setting up ads?

so much useful info and still so much to answer

thanks