A Strategic Approach to Developing a Robust Online Program Portfolio

This webinar is sponsored by Wiley Education Services.

Many institutions approach online program development by identifying which programs are most in demand. However, this approach runs the risk of saturating the market with duplicate programs. Wiley Education Services uses a proprietary Strategic Portfolio Development™ (SPD) approach to identify the most scalable opportunities across diverse audiences and modalities, playing to each institution’s unique strengths and the needs of the market. SPD also creates efficiencies by cross-referencing courses, which also allows the creation of certificates and specializations without the need to build additional courses.

By implementing SPD, Utica College attracted a larger section of the market to their program offerings, maximized resources, quickly offered new programs that address market needs, and ultimately grew a more robust and lasting market presence with minimal impact on resources or additional investment. This session will provide an overview of SPD and highlight how implementation at Utica College empowered them to plan, develop, launch, and grow successful programs in the long-term.

Intended Outcomes:
- How to create an informed plan for portfolio development based on market data such as demand insights and employment outcomes
- What factors are important to consider when developing a portfolio
- How to find the most strategic and scalable anchor programs for long-term institutional success
- How to strategically develop cost and course efficiencies without added investment

Please note: This webinar will be recorded and all registered participants will receive a link to the recording after the webinar has concluded.

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