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The Most Costly Mistakes Brands Make in Their Storytelling and How to Fix Them


Dec 10, 2018 8:46 AM Pacific Time (US and Canada)

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Simon Mainwaring
Founder/CEO @We First
Simon Mainwaring is the CEO of We First, Inc. a creative brand consultancy he founded in 2011. Simon is a thought leader in the purpose-driven marketing space. His book, We First: How Brands and Consumers Use Social Media to Build a Better World (Palgrave Macmillan) is a New York Times, Wall Street Journal, and Amazon bestseller. Prior to We First, Simon spent 18 years as an award-winning writer, Creative Director, and Worldwide Creative Director at many of the world's top advertising agencies including Saatchi & Saatchi, Wieden & Kennedy, and Ogilvy.
Ekaterina Walter
Innovator, Speaker & Author
Ekaterina Walter is a globally recognized business and marketing innovator, international speaker, and author of the Wall Street Journal bestseller Think Like Zuck (2013) and coauthor of The Power of Visual Storytelling (2015) and The Laws of Brand Storytelling (2018). After pioneering social media and digital marketing strategies for Fortune 500 brands such as Intel and Accenture, she co-founded a start-up that was acquired by Sprinklr, a customer experience management platform, where she served as Global Evangelist. She now helps global organizations build customer-centric digital transformation strategies.