Indoor Ag Conversations & Agritecture Present: Stop The Greenwashing: Best Practices For Communicating the Sustainability of Vertical Farming

Despite a decade of innovation and funding in vertical farming, many businesses do not communicate accurate information about the sustainability of their technology or operations. Whether it's unsubstantiated claims of water savings, carbon reduction, circularity, or overall sustainability, many companies do not avoid greenwashing in their marketing. This panel will explore the best practices for communicating and reporting on sustainability with the hopes of encouraging the industry to mature.


Moderator:
Henry Gordon-Smith, Founder & CEO, Agritecture

Panelists:
Sam Norton, Founder, Heron Farms

Sara Segergren, Project Portfolio Leader, Sustainability Innovation and Development, Ingka Group | IKEA

Lisa Causarano, International Accounts Manager, Schneider Electric


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