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Indoor Ag Conversations & Agritecture Present: Stop The Greenwashing: Best Practices For Communicating the Sustainability of Vertical Farming


May 26, 2021 09:03 AM

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Sam Norton
Founder @Heron Farms
Heron Farms started as a research question asked by graduate student and founder Sam Norton: what if the 21st century’s two biggest problems, excess seawater and excess carbon dioxide, were not problems but free resources for a new kind of agriculture? This concept for seawater agriculture won first place at the South Carolina Department of Agriculture ACRE Startup Competition and the Charleston based Harbor Accelerator Startup Competition. Since its first seed Heron Farms has focused on one goal: scale. For seawater agriculture to help feed the 10 billion people expected by 2050 it will need to scale exponentially. Yet land-use constraints and salt management issues have stymied recent outdoor approaches to seawater agriculture scalability. Heron Farms solves these scalar issues by growing plants vertically and managing salinity with predictive software. Heron Farms is located in downtown Charleston, South Carolina.
Lisa Causarano
International Account manager—Global Strategic Accounts, CPG Segment @Schneider Electric
Lisa works with Fortune 500 companies in the CPG and Food & Bev space to help solve global energy challenges across a wide range of products and services. Schneider Electric is leading the Digital Transformation of Energy Management and Automation in Homes, Buildings, Data Centers, Infrastructure and Industries. With global presence in over 100 countries, Schneider is the undisputable leader in Power Management – Medium Voltage, Low Voltage and Secure Power, and in Automation Systems. We provide integrated efficiency solutions, combining energy, automation and software. In our global Ecosystem, we collaborate with the largest Partner, Integrator & Developer Community on its Open Platform to deliver real-time control and operational efficiency. Causarano has 15+ years of client management and business development experience in the energy and financial services space.Previously,she served as a lobbyist for California agriculture issues and speechwriter for the California Attorney Genera.
Sara Segergren
project portfolio leader @IKEA, Ingka, Group Sustainability
Ingka Group, brings together more than 160,000 enthusiastic entrepreneurs working passionately towards one vision: To create a better everyday life for the many people. Ingka Group (Ingka Holding B.V. and its controlled entities) is one of 11 different groups of companies that own and operate IKEA sales channels under franchise agreements with Inter IKEA Systems B.V. The group is split into three business areas: IKEA Retail, Ingka Investments and Ingka Centres - and happily calls itself the world’s largest home furnishing retailer