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3 Ways to Improve Sales and Marketing Alignment


Dec 4, 2018 12:44 PM Copenhagen

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Pam Didner
Author and B2B Marketing Consultant
Pam Didner is a marketing consultant, writer, speaker and author of 2 books: Global Content Marketing and Effective Sales Enablement. She has given presentations and workshops in the US, Europe, South America and Asia. Her forte is to create successful global marketing plans that meet local marketing and sales team’s needs. She shares marketing thoughts at and contributes articles to the Guardian, the Huffington Post, Content Marketing Institute, and other publications.
Niklas Laugesen
CEO and Co-founder @Napp
Niklas Laugesen is the CEO & Co-founder of Napp A/S. Niklas is selected as Entrepreneur of the Year twice and holds a Master of Law degree from Copenhagen University. As CEO of Napp, Niklas and his team have built a sales enablement platform representing more than 30,000 monthly sales reps and covering clients in 35 countries. With a customer-focused mindset Niklas knows what Sales and Marketing teams struggle with and how well-aligned teams provide better buying experiences.