Finding Sponsorship Value Without Attendance: Fan Intelligence in Action

Brands are struggling to retain and re-engage consumers post-pandemic due to dramatically changing buying behaviors. Now more than ever, sponsors are looking for more value out of sports marketing packages.  It can be a challenge to keep current sponsors and find new ones without fans in the stands. How can you provide your partners with the proof that those sponsorship dollars count?  And how do you revamp your sponsorship program without blowing your budget? This is where fan intelligence comes into play.

Panelists:

Megan Ryan, Director, Product Marketing & Sales Support, Gravy Analytics

Kevin Davis, West Coast Sales Director, Gravy Analytics

01:01:00