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Lessons Learned from Menthol Bans Around the World
Join our speakers as they discuss the positive outcomes and the hurdles of menthol bans in Brazil, the EU, and Canada. This webinar is intended to help inform U.S. advocates as they prepare their comments to the proposed FDA rule banning menthol as a characterizing flavor in cigarettes. Speakers will draw parallels between the laws in these other jurisdictions around the world and the proposed wording of the United States menthol bill.


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Mônica Andreis
Co-founder and Executive Director @ACT Health Promotion, São Paulo Brazil
Mônica Andreis - Psychologist graduated at University of São Paulo (USP), Brazil, MD in Clinical Psychology - USP, Co-founder and current Executive Director of ACT Health Promotion, NGO working for tobacco control policies and prevention of the risk factors for NCDs. Fellowship on Global Tobacco Control Leadership Program – Johns Hopkins Bloomberg School of Public Health, previous member of the Board of Directors of FCA – Framework Convention Alliance, currently member of the Board of Directors of the IAHF - Inter-American Heart Foundation.
Dr. Geoffrey Fong
Professor @University of Waterloo, Ontario Canada
Dr. Geoffrey T. Fong, OC, PhD, FRSC, FCAHS (AB Stanford; PhD University of Michigan) is Professor of Psychology and Public Health Sciences at the University of Waterloo, and Senior Investigator at the Ontario Institute for Cancer Research. Dr. Fong is the Founder and Chief Principal Investigator of the International Tobacco Control Policy Evaluation (ITC) Project, a consortium of over 150 researchers across 31 countries, covering over half of the world’s population and over two-thirds of the world’s tobacco users. The ITC Project is the world’s largest tobacco research program, having published over 650 articles, 100 national and policy reports, and presented over 1,300 papers at scientific meetings since 2002. A major objective of the ITC Project, the first-ever international cohort study of tobacco use, is to evaluate the effectiveness of tobacco control policies of the WHO Framework Convention on Tobacco Control (FCTC)—the first WHO treaty.
Lilia Olefir
Policy and Communications Manager @Smokefree Partnership, Brussels Belgium
Lilia Olefir joined SFP in April 2022 as a Policy and Communication Manager. Prior to joining the SFP team she worked as Executive Director of the tobacco control NGO Advocacy Center “LIFE” in Kyiv in 2017-2021. She joined Advocacy Center “LIFE” in 2015 and has 6 years of experience in tobacco control, advocacy and communication. In 2019-2021 Lilia was a consultant on tobacco control policy to a Member of Parliament of Ukraine and served as member of the board of Coalition Reanimation Package of Reforms.