This panel of communication professionals from around the world will discuss strategies and solutions for handling organizational communication in a world where “fake news” and “alternative facts” are common terms. Some brands have found themselves stuck in the middle of controversies they didn’t ask for, while others have made the conscious choice to take a stand on issues that strike at the heart of their brand values.
The group will discuss recent world events and what they mean to a profession that is guided to make consistent, responsible, ethical and legal choices. The IABC Code of Ethics states, “As a professional communicator, you have the potential to influence economies and affect lives. This power carries with it significant responsibilities.” The code also states “I am honest—my actions bring respect for and trust in the communication profession” and “I communicate accurate information and promptly correct any error.” How can a communication professional follow through on these commitments if a new norm makes it acceptable to deliver an alternative version of the truth?