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Taking Out the Guesswork -- In the Classroom
Bob Harlow, author of The Wallace Foundation's Taking Out the Guesswork joins AAAE-member host Amanda Nelson (Virginia Tech) in a conversation on market research in the arts and how Taking Out the Guesswork and its key findings can be used in equipping students and emerging professionals to engage in new and thoughtful audience-building practices.

Apr 14, 2017 12:00 PM in Eastern Time (US and Canada)

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