How often does this frustration occur? You initiate a new sales opportunity and the prospect says, “We’re happy with our existing supplier?”
Why is this? Your offer is better – even superior – to what they’re using. If only you could get the prospect to listen.
Most prospects claim they’re “satisfied” with their current suppliers. In reality, many are not. It’s a lot easier to dismiss you. Prospects want to stick with what’s comfortable, believing what they’re using now is working fine.
So, should we let them wallow in a “state of ignorance” which could ultimately put themselves and their business at risk?
HERE'S THE PROBLEM:
Traditional selling techniques like feature-benefit selling, low-ball pricing, groveling for a small piece of the business, and revealing a competitor’s vulnerability often backfire — where prospects are more inclined to dig in their heels and stay put, remaining with their current vendor.
BUT THERE IS AN ANSWER:
We’ll share with you counterintuitive techniques you can deploy to disrupt entrenched competitor relationships, instigate change, and best of all, motivate prospects to embrace your solution. Now you can put a stop to incompetent competitors keeping the business that should be yours.
WHO SHOULD ATTEND:
Presidents, owners, senior executives, sales managers, outside sales, inside sales, marketing professionals and anyone directly involved with generating sales revenue.