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How to Disrupt Entrenched Competitors
How often does this frustration occur? You initiate a new sales opportunity and the prospect says, “We’re happy with our existing supplier?”

Why is this? Your offer is better – even superior – to what they’re using. If only you could get the prospect to listen.

Most prospects claim they’re “satisfied” with their current suppliers. In reality, many are not. It’s a lot easier to dismiss you. Prospects want to stick with what’s comfortable, believing what they’re using now is working fine.

So, should we let them wallow in a “state of ignorance” which could ultimately put themselves and their business at risk?


Traditional selling techniques like feature-benefit selling, low-ball pricing, groveling for a small piece of the business, and revealing a competitor’s vulnerability often backfire — where prospects are more inclined to dig in their heels and stay put, remaining with their current vendor.


We’ll share with you counterintuitive techniques you can deploy to disrupt entrenched competitor relationships, instigate change, and best of all, motivate prospects to embrace your solution. Now you can put a stop to incompetent competitors keeping the business that should be yours.


Presidents, owners, senior executives, sales managers, outside sales, inside sales, marketing professionals and anyone directly involved with generating sales revenue.

Oct 12, 2017 11:00 AM in Eastern Time (US and Canada)

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Webinar is over, you can not register now. If you have any questions, please contact Webinar host: Paul Cherry.