We live in an age of disruption and distraction. New brands like Uber, Airbnb, Tesla, and Square are disrupting business models and challenging the status quo, while consumers have more choice and more distractions than ever before. How do brands stay relevant in what Salt calls “The Hyper-Choice Economy” and disrupt themselves from within to stay competitive? The webinar will focus on how to develop and effective brand strategy, and update your brand positioning based on the methodology Salt co-created with Professor Kevin Lane Keller of
Dartmouth’s Tuck School of Business. Webinar will also cover methods to optimize your brand architecture, and how to develop a distinct brand personality and brand voice. Multiple case studies will be shared.
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