Skip to main content
Webinar banner
Design for Business Leaders
If you lead a company or business unit that makes software of any kind, then it's critical that you understand that design can have a profound impact on the chance that your company is going to be successful. We’ve seen massive returns on investing in design in several recent reports. And yet, many companies have Product Managers, Engineers and Business Analysts doing design rather than skilled designers, a massive opportunity loss.

Join veteran design leader Audrey Crane for this this webinar where she will address the biggest questions facing business leaders:
1. What is design for software?

2. How does design build value for an organization?

3. How do I build a design team?

4. What are the most common mistakes to avoid?

5. How should I work with designers?

Feb 26, 2019 12:00 PM in Eastern Time (US and Canada)

* Required information


Audrey Crane
Partner @DesignMap
Focused on how design can help people (the proverbial users, but also buyers, businesses, and designers), Audrey a passion for tackling complicated problems, connecting them with real human goals and needs, and working with product and development teams to help realize those ideas. At DesignMap, she gets to do all that in the service of helping people: DesignMap helps users meet their real, long-term goals. They help the businesses who hire them be more successful. And they help our clients see their vision realized in service of users and businesses.
Jeff Gothelf
Co-founder @Sense & Respond Press
Jeff helps organizations build better products and executives build the cultures that build better products. He is the co-author of the award-winning book Lean UX and the Harvard Business Review Press book Sense & Respond. Jeff works as a coach, consultant and keynote speaker helping companies bridge the gaps between business agility, digital transformation, product management and human-centred design. Most recently Jeff co-founded Sense & Respond Press, a publishing house for practical business books for busy executives.