webinar register page

Webinar banner
Building New Messaging for a New Year
Not all messages are intended to do the same thing. Join Founder & CEO of Maximizing Excellence, LLC, Cindy Elifrits Peterson, as she presents an online webinar addressing the most effective ways to refresh your message to donors in 2021.

The webinar is open to clients and friends of the Woltman Group and nonprofit organizations of any size, their staff, and boards of directors. Content will include understanding and leveraging donor motivators, using your mission to inform, and how to reframe your message to evoke urgency. Cindy will also decode her Fundraising in Times of Crisis Formula.

Jan 19, 2021 12:00 PM in Central Time (US and Canada)

Webinar logo
* Required information

By registering, I agree to the Privacy Statement and Terms of Service.



Cindy Elifrits Peterson
MSW, CFRE @Maximizing Excellence
Driven by her passion for making a difference, Cindy Elifrits Peterson, MSW, CFRE, has dedicated her twenty-one-year career to impacting the lives of those she has never met. In 2010, Cindy founded Maximizing Excellence, LLC, a consulting firm that helps organizations realize their full potential. By leveraging her proven fundraising tools and methodologies, she helps these organizations with efficient resource development and nonprofit capacity building, allowing them to improve their effectiveness and achieve high results. Through Cindy's vision, she and her team have led nearly 130 organizations to fulfill their mission and multiply their impact. Her direct, often bold approach combined with her unique ability to unite people with a common goal has earned Cindy a reputation as not only the "go-to" fundraiser in the area but as a thought leader in her field.