So many organizations and leaders are obsessed with winning. But how do you win a game that never really ends? There is no such thing, for example, as "winning” business or life.
Games like football and chess are finite, with firm rules and clear endpoints. But business is infinite – there's ultimately no such thing as "winning" because there's always a new set of challenges. Those who thrive in the long run – the ones who frustrate and run circles around their competition and contribute more to society and their bottom line – are the ones who play by infinite rules. They do things that enable them to out-maneuver, out-innovate, and outlast their competitors.
Simon Sinek's Start With Why and Leaders Eat Last have helped millions see the hidden rules that govern our behavior. Coming October 2019, The Infinite Game challenges us to rethink our perspective with a deceptively simple question: How do you stay ahead in a game with no end?