Prior to pandemics and lockdowns and viruses and all the chaos of 2020, e-commerce as a perishables shopping option was on the rise. It is no great secret or surprise that last year brought with it a noticeable spike in consumer adoption of e-commerce options.
In some cases, suppliers and retailers were prepared for the surge. In many instances, they were not.
This webinar--hosted by IDDBA and conducted by Category Partners--will look at how consumers have responded to the e-commerce offerings and platforms. Category Partners will address the question of how much c-commerce may be impacted by consumers returning to in-store shopping and the extent to which that impact may vary by department. Category Partners will discuss opportunities for suppliers and retailers to improve and meet consumer expectations. Category Partners will also unveil insights from a series of primary consumer research surveys conducted from late 2019 through June 2021 that examined the consumer perceptions and behaviors.
Presenting are Adam Brohimer, president, Category Partners, LLC; and Cara Ammon, senior vice president, Category Partners, LLC.