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Wellness is evolving — fast. From the rise of TikTok health hacks to the growing popularity of run clubs, cold water dips, and sober socials, wellness is becoming more social, shareable, and holistic than ever before. But what does this shift mean for brands and marketers? In our upcoming webinar, Alexandra Haider, Youth Marketing Expert at Pion, will unpack the behaviours, platforms, and values redefining wellness for younger audiences. We’ll also explore how social platforms are driving purchase behaviour, with exclusive consumer research from Savvy. Plus, hear how MYOM is building a wellness brand that truly stands out — in feeds, on shelves, and in the minds of today’s conscious consumers. Join us for a free, insight-packed webinar designed to equip you with a clearer view of the evolving wellness landscape and the consumer behaviours driving it.