As consumer behavior continually evolves in 2020 and beyond, brands and enterprises need to start connecting the dots with a customer intelligence strategy to understand who their customers really are.
What differentiates sound customer intelligence is the science behind the modern customer graph – the secret sauce in mapping the moving parts of the modern connected consumer
In this webinar, we will cover:
• The challenges that brands face with understanding customers
• What is a customer graph database?
• How does the modern customer graph work?
• The technology behind Lifesight’s customer graph
• How is the Lifesight customer graph different from others