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SIDECAR's January: The Fuel Tank - The secret to marketing – it's no secret
Most people working in business agree with this statement: It’s more profitable to retain your current customers than to find new ones.

Hard to argue with that. Then why are most businesses so bad at it?

Many books have been written, many conferences held, and many lessons learned over how to get people interested in your business. In the macro sense we call this marketing. And yes, it’s a big deal.

You can go to college and get a degree in it if you want.

But here’s the secret to marketing. There is no secret.

That’s the topic of this month’s SIDECAR Fuel Tank.

Jan 23, 2020 12:00 PM in Central Time (US and Canada)

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