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Live Commerce: the Next Big Thing in Online Shopping
A New Report on China’s Live Commerce Industry blazes a trail for Europe to revolutionize its online sales channels.

Live commerce is one of the hottest trends in China's retail landscape. Every day, millions of people tune into live shows hosted by influencers they like, buying the products they recommend while having fun listening and interacting with them at the same time. The sector has boomed in China since it first took off five years ago and is set to account for one fourth of the total online retail sales by 2023. Will this new marketing and sales channel also transform the future of online shopping for European companies and consumers?

Come and find out from:

- Zhao Kun, Director of E-Commerce Research @iResearch Institute, renowned Shanghai-based new economy and industry research & consulting firm, which just published “2021 China’s Live Streaming E-commerce Industry Report”
- Leah Wang, Chief Marketing Officer @Xinxuan Group, a leading multi-channel network company in China that connect brands and manufacturers with famous streamers and their followers
- Ashley Dudarenok, digital marketing guru, Founder of China-focused social media agency @Alarice and China insights and digital training company @ChoZan
- Madison Schill, Marketing & Communications Director @Livescale, one of the early believers and providers of live commerce solutions in the West

Oct 27, 2021 02:00 PM in Brussels

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