Brand Before Plan
What makes some public places successful while others struggle? Is it money? Location? Or simply luck? While all of these advantages can play a role, they are only one piece of the puzzle. Successful communities and destinations leverage a strong brand to guide and influence planning initiatives, attract private development, and win public funding to enhance, expand, and evolve their place.

Branding before planning makes it easier to conceive a vision that stakeholders can agree with and advocate for; prioritize recommendations and projects that are authentic and relevant; and thus attract like-minded and aligned investors.

In this webinar, we explain and demonstrate how to use your brand tools and user-centric design strategy to streamline the planning process and get better results.

- Balancing the functional demands of Place with experiential goals.
- Using brand to influence planning for human-centric design and environmental UX.
- Establishing a shared vision and alignment among stakeholders.
- Leveraging brand to garner community support and public & private investment.

Aug 28, 2019 02:00 PM in Eastern Time (US and Canada)

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