Martin’s webinar presentation will cover the disruption taking place across different consumer sectors and the impact this is having on customer behaviour. He will talk about the key building blocks to delivering long-term business success including the following:
o The importance of being employee first
o Defining whom your most important segments of customers are and how to determine the experience they seek
o Culture and cultural change
o Social responsibility
o Organisational structure and skills
o The opportunities for digital to drive transformation and deliver better customer experiences
In addition to the above, he will highlight best practice customer experience being delivered currently by successful retailers and leave the audience with a host of practical tips for improving their commercial performance.
This is a must-see webinar, delivered by one of the World’s leading customer experience experts.