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From Winning Presidential Campaigns to Dominant Brands: The Essential Role of Brand Narratives


Oct 10, 2019 12:49 PM

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Joel Benenson
CEO @Benenson Strategy Group
Joel Benenson, founder and CEO of the Benenson Strategy Group, is one of the leading political and corporate strategists in the world. Benenson led the award-winning research and polling programs for President Obama’s 2008 and 2012 campaigns and is the only Democratic pollster in history to have played a leading role in three winning presidential campaigns. Throughout his career as a pollster and strategist, he has been a trusted advisor to heads of state, political leaders, Fortune 100 companies and their CEOs, and leaders of major advocacy and nonprofit institutions.
Mitch Markel
Partner @Benenson Strategy Group
Mitch Markel, a partner at Benenson Strategy Group, is a classically-trained opinion researcher and an expert in marketing strategy, brand communications, and targeting. For more than 20 years, Mitch has been challenging assumptions and conventional wisdom in market research, utilizing cutting-edge methodologies to answer tough questions for companies, both large and small, and providing new levels of insight into their categories and audiences.