Smart brands understand that their audiences want solutions, not sales pitches. Which is why you're seeing them launch their own editorial media channels and platforms to earn and own influence in their markets. Get behind the-scenes access to the strategies that drove the launch of some of the Fortune 500s most successful content brands.
Key learning objectives:
-Learn how to create editorial franchises that serve business goal.
-See how to map your content strategy to audience moments of relevance.
-Learn how to find your unique editorial voice and media lovechild.