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Using WhatsApp to Increase Engagement with Multicultural Communities
Have you ever thought about diversifying your donor base? Are you innovating in the way you communicate with culturally diverse audiences? Are you effectively reaching out to Spanish-speaking and other communities across the US?

WhatsApp has more than 2 billion users worldwide, and it’s the top messaging app in more than 130 countries (Source: 2019 Hootsuite report). In the US, WhatsApp is mainly used by Spanish-speaking communities and other diasporas, so If you’re working with these communities or are planning to expand your reach, you need to start innovating in your communication methods. As the world is turning towards digital strategies, let’s embrace new communication methods that will increase the reach of your existing emails and newsletters.

This is the perfect time to create connections, build strong relationships, develop original ideas that can strengthen your communication strategy, and unlock new channels with donors, beneficiaries, board members, and volunteers from multicultural communities.

This training will give you all the tools you need to start including new audiences and strategies in your communication and outreach.

By the end of this training, you will learn:

-New ideas for communicating with multicultural communities
-How to use WhatsApp to engage your supporters and donors and create stronger relationships with them
-How to use WhatsApp to strengthen your existing communication strategies
-Why WhatsApp use is increasing in nonprofit communications
-The main uses of WhatsApp for nonprofits and how you can start to use it immediately

This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.

>> THIS WEBINAR WILL BE LIMITED TO 1,000 LIVE ATTENDEES <<

Aug 26, 2021 02:00 PM in Eastern Time (US and Canada)

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Speakers

Naira Bonilla
Presenter
Naira Bonilla is a nonprofit communication strategist that brings a unique cross-cultural perspective to the world of fundraising and communication. She has more than 5 years of experience working in communication and fundraising roles for international organizations such as The Nature Conservancy, Climate Focus, and MAR Fund. She currently helps nonprofits understand the digital world, tell stories that motivate their communities, and connect better with potential donors online. She creates unique communication strategies and gives workshops on using social media to increase engagement and storytelling for change.
Steven Shattuck
Host @Bloomerang