Muhammad Ali. Bill Russell. Kareem Abdul-Jabbar. Jim Brown. Arthur Ashe. Billie Jean King. While professional athletes have always used their high profile to raise awareness for social injustices, we are witnessing the dawn of a new day. A day in which the league or team’s bottom line will be directly impacted by their social purpose.
How? We know Americans demand more from our favorite brands than to just sell us great products. We want them to be environmentally, fiscally and socially-responsible. We want them to create actual change in our communities. As it turns out, we expect nothing less from our favorite sports teams.
So what does this mean for the sports industry? This one-hour webinar, led by Catalist CEO Brittany Hill, and featuring expert insights from the Dodgers Foundation's Nichol Whiteman and LAFC Foundation's Alina Beruff, will highlight findings from Catalist’s 2018 research surveying over 1,000 Americans to better understand their perceptions and affinities toward the intersection of sports and social good. The discussion will cover topics including:
• Preliminary research findings highlighting consumers’ views on sports teams, leagues and athletes’ involvement in social causes and the leading causes they want the sports industry to stand for
• The study’s most shocking discoveries on potential implications of a team or league standing for a cause contradictory to their fans’ values
• Industry advice direct from a series of influential social purpose leaders in sports
• Leading insights from the study, including Brittany’s top 3 actionable recommendations on what industry professionals need to do now to create great engagement with their fans through social purpose
The Super Bowl has come and gone, but our sports + social good conversation is just getting started. Join us for this timely, can’t-miss discussion for any social impact professional in or impacted by the sports industry.