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How To Love Your Donors In The Philanthropic Psychology Way
In this session we introduce you to the new science of philanthropic psychology - how to grow love for humanity - and show you how you can help fulfil your donors' psychological needs and make a real difference to their lives. Our research has shown that when people feel their giving is meaningful and overtime transformative to their sense of who they are, they give more and they give for longer, leading to improvements in loyalty and retention. We will take you through a series of real-world examples to demonstrate how philanthropic psychology can be applied to nurture, develop donor identities, and achieve sustainable increases in giving (up to 218% increases using multiple channels and campaigns) as a result of sharing genuine love.

Learning Objectives:

1. How you can use philanthropic psychology to make a difference in people's lives and identities
2. How to use express love for your donors, purely and simply
3. How to generate heart-felt love that donors can feel

This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.


Jul 29, 2021 02:00 PM in Eastern Time (US and Canada)

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Professor Jen Shang, PhD
Jen Shang is the world’s first PhD in Philanthropy. She is also the world’s only philanthropic psychologist. Her research has been covered in the New York Times, BBC, The Guardian, the Chronicle of Philanthropy, Advancing Philanthropy and the Nonprofit Times. Jen has been published in numerous academic journals including, the Journal of Marketing Research, Marketing Science, the Economic Journal, Experimental Economics, Organizational Behavior and Human Decision Processes, Nonprofit and Voluntary Sector Quarterly, and Nonprofit Management and Leadership. Her research has been funded by the Society of Judgment and Decision Making, the National Science Foundation, The Aspen Institute, the Corporation for Public Broadcasting, the Association of Fundraising Professionals, and the Hewlett Foundation.
Steven Shattuck
Host @Bloomerang