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The Show Must Go On: Consumer Research During Difficult Times


Mar 19, 2020 11:29 AM

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Michelle Murphy Niedziela (PhD)
VP of Research & Innovation @HCD Research
Michelle Murphy Niedziela (PhD) is a behavioral neuroscience expert in neuropsychology, psychology, and consumer science. As VP of Research & Innovation at HCD Research, Michelle focuses on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response.
Glenn R. Kessler
President & CEO @HCD Research
Glenn is the co-founder and president of HCD Research, a communications and sensory research company which uses applied consumer neuroscience methods and traditional research tools to answer a variety of research questions. In addition to years of experience in management, marketing and market research analysis, he has conducted political communications research for campaigns and evaluated Super Bowl Advertising for major media outlets, becoming an “expert” in political advertising. He is a regular guest speaker at The College of New Jersey, The Wharton School, University of Pennsylvania and The Rutgers Graduate School of Business and Management. He is now focused on bringing innovation and new business opportunities to HCD.