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Why Demographic-Based Marketing is Tanking Your Sales Strategy (and How to Fix it)
We all get stuck in old ways. But grouping people together by geography, race, age… You know… Demographics? That shizzle is beyond old. It's just plain wrong and is actually hurting your business.

Enter Valuegraphics, the process of using data based on values, wants, needs and expectations to understand, target and communicate with customers 8x more effectively.

8x!

Join our next Lately with Valuegraphics Pioneer, David Allison.

David founded the Valuegraphics Database, the world's first custom database that can predict and influence behavior.

His bestselling book, We Are All The Same Age Now: The End Of Demographic Stereotypes was listed by INC Magazine as one of the top ten leadership books of the year, and Kirkus reviews called it a "genuinely authentic contribution to the field of marketing literature."

This is groundbreaking stuff, folks. And you'd be silly to miss it.

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It's free. You can join live or we'll send you a replay link, later. But you have to sign up.

Nov 26, 2019 02:00 PM in Eastern Time (US and Canada)

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Speakers

Kate Bradley Chernis
Co-Founder and CEO @Lately
Kate Bradley Chernis is the Founder & CEO of Lately, which uses Artificial Intelligence to automatically turn blogs, videos and podcasts into dozens of amazing social posts. Lately then automatically syndicates that content across unlimited channel, franchisee, location or stakeholder accounts. Customers small, medium and large span a horizontal market across multiple industries, using Lately for personal branding communications, brand marketing management, executive thought leadership, employee advocacy and social selling. As a former marketing agency owner, Kate initially created the idea for Lately out of spreadsheets for then-client, Walmart, and got them a 130% ROI, year-over-year for three years. Prior to founding Lately, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise.
David Allison
Valuegraphics: Influencing Behavior Around the World @Valuegraphics
David Allison has spent his career helping organizations motivate, influence and engage audiences. He is the founder of The Valuegraphics Database, the world's first custom database that can predict and influence behavior. The database contains insights from close to a half-million surveys, conducted in 152 languages, about 410 metrics: our values, wants, needs and expectations. It is globally representative with a data accuracy of +/- 3.5% and a level of confidence of 95%, surpassing benchmarks for any PhD thesis. His bestselling book, WE ARE ALL THE SAME AGE NOW: THE END OF DEMOGRAPHIC STEREOTYPES was listed by INC Magazine as one of the top ten leadership books of the year, and Kirkus reviews called it a "genuinely authentic contribution to the field of marketing literature." David speaks globally about how to predict and influence behavior as much as 8X more effectively, and provides custom data to every client.