The OOH industry had witnessed significant growth in 2019. Unfortunately, 2020 has not been kind to the industry with COVID-19’s sudden impact worldwide.
Adopting a data-driven approach can help the industry evolve in the post-pandemic world and will provide an opportunity to thrive in this space.
In this webinar Sangeeth Krishna, Country Manager, Singapore at Lifesight along with our industry partners will discuss:
• What is the current state of OOH media in this COVID-19 pandemic world?
• How has the APAC market adopted pDOOH and where is it heading towards?
• How data can be used for OOH measurements, audience insights, and media planning?