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Strategic Recruitment: Institutional and Agency Perspectives
Successful international student recruitment demands strategic vision supported by a concrete step-by step plan of action. Developing strategic vision is critical to sustained success, but administrators are often at a loss when seeking to create such a plan. Which markets are most suitable? What are the best methods to establish a presence in a selected market? How can universities and agencies cooperate together for long-term success? This session will offer a vision of key factors considered by university recruitment offices and experienced agency partners seeking to provide assistance in the execution of a sustained recruitment effort in markets around the world.

Steven Boyd, University of Bridgeport
David Adler, Ustudy Global
Sonya Singh, SIEC
Bryan J. Gross, Western New England

Feb 12, 2019 11:00 AM in Eastern Time (US and Canada)

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