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ASHE / ELEVATE: Client Feedback: Discover what matters most to your clients while building your business relationship

Dec 8, 2020 12:00 PM in Eastern Time (US and Canada)

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Carolyn Ferguson, FSMPS, CPSM
Owner @WinMore Marketing Advisors
Carolyn serves as a communicator, strategist, trainer and facilitator, certified client feedback specialist and executive coach for A/E/C firms as well as the clients they serve. Her ability to uncover and deliver what clients really need to be successful has kept her busy for 26 years. From her research to understand the end-user clients’ motivation in choosing specific teams for projects to the development of winning strategies to capture work as her clients prepare for project interviews, she is relentless in the pursuit of winning new projects with her clients. She has coached A|E|C teams for many years helping them secure high-rise office buildings, healthcare facilities, convention centers, schools, professional and collegiate stadiums, as well as new airport terminals, just to name a few. To date, Carolyn’s guidance and coaching have led to successful teams securing $5.8 billion in project work. From developing presentation content to delivering clear messaging,