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Q&A with Marc Stickdorn. Focus topic: personas
In this webinar, Marc Stickdorn will answer your questions on service design and journey mapping software. If you want to bring service design to your organization and scale it by using software, this is the right place to get some tips and learn from other people's experience.

The focus topic of this webinar will be personas: we'll discuss the difference between organisation-wide personas and project-focused personas. Also we'll dig into the use cases of personas versus market segmentation.

As usual, there is also enough room for questions not directly connected to the conference.

You can ask your questions either during the session by typing into the chat or talking, or you can also share it in advance. Just drop us a line to mail@morethanmetrics.com and indicate you're referring to the Q&A session.

Marc Stickdorn is CEO and co-founder of More than Metrics, a company developing service design software for service designers / UX / CX / however you call it. As editor and co-author of the award-winning book “This is Service Design Thinking” and the second edition “This is Service Design Doing”, Marc has contributed to the development of the field for many yeas. Besides having gained many years of experience as trainer and consultant, he's also associate of renowned service design agencies and professor at various business and design schools.

By signing up to this webinar you agree to us contacting you regarding this and further webinars via email. You can unsubscribe anytime by dropping us an email to mail@morethanmetrics.com

Feb 6, 2020 05:00 PM in Vienna

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