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Though personal visits are the best way to engage donors, they can be costly and labor intensive if you are not seeing the right prospects. In this webinar, we’ll explore how you can use data to maximize the impact of your gift officers, getting them in front of their best donor prospects sooner. Wilmington College will share how they used a new data tool to uncover prospects with both the passion and capacity to give by integrating donor engagement and financial data. The new data led to more transparent conversations with their board and leadership around donor activity and potential, setting the stage for future investments to grow their advancement capacity. Key Takeaways: • Understand the urgency for organizations to use their data in new and exciting ways – while not getting bogged down by the process. • Describe a process that combines donor data with behavioral analytics to ensure gift officers are focusing efforts on the right prospects. • Implement a method for calculating donor coverage, staffing needs, and ROI on advancement efforts to build the case for future growth. During the live webinar, there will be time for questions from attendees. This webinar will be recorded for future viewing. If you can't make it, go ahead and register anyway. You'll receive the recording a little later.