KT Connects - #DebunkingDesire: Sexual science, social media, and strategy in the pursuit of knowledge dissemination
Speakers: UBC Sexual Health Research Team (Melissa Nelson, Diana Firican, Brynn Lavery, Rayka Kumru, Julia O'Loughlin and Lori Brotto)
One in three women will experience distressing low sexual desire in their lifetime, though many of them will never speak to a healthcare provider about their concerns. The #DebunkingDesire team, led by Dr. Lori Brotto, sought to disseminate evidence-based information about low sexual desire through a targeted social media campaign. This multidisciplinary team leveraged a variety of social media platforms, strategies informed by previous knowledge translation campaigns, and personal expertise to engage their audience and drive impressions. In this presentation, the team will discuss their strategies, experiences, and recommendations for others considering a social media knowledge translation campaign.
• Understand the rationale for using social media to debunk sexuality myths and share science on women’s sexual health
• Understand the planning and strategy behind a social media KT campaign
• Evaluate varying digital platforms and dissemination strategies for relevance and impact for a given campaign
• Consider a multidisciplinary, diverse team including a Patient Partner to meet KT goals