This presentation was conceived of for NTEN's annual conference, NTC, and we were excited to present it in Baltimore to an audience of technology-focused nonprofit employees. Given the current pandemic and the cancellation of NTC, we have decided to offer the presentation as a webinar and have updated the content to address how nonprofits and associations can leverage online communities during this unprecedented global crisis.
Major nonprofit, National Alliance on Mental Illness (NAMI), embarked on a project to create viable and robust online communities for members and affiliates. Beyond simple account self-service, members can renew membership, change chapter affiliation, donate securely online, and log educational volunteer documentation. Deep integration with NAMI’s CRM means that all engagement is recorded to the member record and can be included in impact reporting. Extending this self-service concept to affiliates, NAMI also rebuilt their tool NAMI360 for state and affiliate chapters so these employees and volunteers can manage their local affiliate via access to NAMI National’s CRM data. In this case-study style webinar, NAMI and Fíonta will discuss the genesis of this project, how the decision was made to pursue both a software solution and custom development, and how its two online communities have transformed the way members and NAMI team members self-manage, along with tips for planning a similar project.
Attendees will leave with an understanding of the benefits of online communities for members or other audience groups and be able to convey them internally and to higher ups, along with concrete steps to plan and price such an initiative.