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In this together – How Fine Wine is re-thinking its collective models
Collective models have defined wine production for decades. In every winemaking country, producers have come together in local, regional and/or national enterprises to shape a common vision for quality, process and promotion. Individuals joined collective systems to achieve common economic goals.
In recent years, many of those people involved in Fine Wine have moved away from the idea of collective action, to embrace the idea of a ‘community’ based on shared values. Not only has this created a new language, but also new structures – people no longer need to be part of the same geographical community to share common interests.

The pandemic has already overturned many assumptions – what does it mean for the Fine Wine community? How does it maintain a community, when people can no longer get together? When going alone is no longer an option, how can Fine Wine re-think its collective models?

We are pleased to welcome the below panellists:
- Marc Almert, Head Sommelier, Pavillon & ASI Best Sommelier 2019
-Michael Baum, Owner and CEO, Château de Pommard and Vivant
-Vanessa Conlin MW, Head of wine, Wine Access
-Michael Moosbrugger, CEO Schloss Gobelsburg and Österreichische Traditionsweingüter President
- Raquel Seabra, Head of Public Affairs and International Distribution, SoGrape, Portugal

With insights from Charles Rigaux, Lecturer, Chaire Unesco Culture et Traditions du Vin.

Dec 8, 2020 04:00 PM in London

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