TourismRecovery.ca Webinar Series: Adapting to New Market Realities: Products, Pricing, Placement, Positioning
TourismRecovery.ca was launched by Tourism HR Canada in June to help the sector respond to the COVID-19 crisis by providing timely information and practical tools at no cost. Tourism businesses have asked for webinars to help guide them through some of the big topics.
Designed for business owners, operators, and entrepreneurs, the webinar series will feature topics from TourismRecovery.ca. Each one-hour session will include practical information and guidance on how to address issues that will help businesses recover, sustain operations, and be more resilient. Webinars are scheduled to start promptly at 2 PM Eastern Time.
Webinar #4: Adapting to New Market Realities: Products, Pricing, Placement, Positioning
With a focus on marketing and communications, this webinar will help small businesses revisit business strategies to align products and services with new and different markets. The session will include tips on developing a sales and marketing plan for new markets.