There are certainly many tangible components of your brand and business that are affected by the COVID-19 crisis—from simply remaining open and operational during this time, to more granular details such as SEO and social media strategies. But the impact goes well beyond these considerations; the COVID-19 pandemic is also a test of your brand’s mission and core values.
- To what extent are you currently upholding your mission and core values?
- How effectively are you making marketing decisions in alignment with them?
- How important is it to demonstrate your mission and core values during this time?
Your hosts Aaron Wolowiec, CEO of Event Garde, and Rob McCarty, CEO of The Image Shoppe, will dive deep into staying true to your brand’s mission and core values during these trying times and how to balance the many challenges business owners face in today’s world. Audience participation is encouraged and there will be time for Q&A.