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It’s almost time to start planning for 2022! What have we learned this year and how should we prepare for what’s next in branding and
marketing our firms? Ida will share proven strategies and approaches, review top emerging trends and discuss what they mean for
positioning your firm to win in today’s fast-changing and highly-competitive marketplace.

Sep 7, 2021 12:00 PM in Eastern Time (US and Canada)

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Ida Cheinman
Principal and Creative Director @Substance 151, Benefit LLC
Ida Cheinman is Principal and Creative Director of the brand strategy, design and digital firm Substance151. Ida uses her 25 years of experience as a brand strategist, designer, marketer, and educator to help business leaders and marketing professionals make sense of trends, tools, and best practices in order to position their firms to win in the 21st century’s fast-changing and extremely competitive marketplace. At Substance151, Ida leads a multidisciplined team in all steps of the branding process – from strategy through design, across print and digital, and all aspects of marketing communications. Ida’s design work has earned numerous awards and industry recognition and has been published nationally and internationally. She is a sought-after speaker who is knowledgeable, energetic and excels at making complex information accessible and immediately applicable. She has presented for organizations and conferences nationwide and frequently contributes to industry publications.