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Purpose: Authentic discourse or PR speak?
This past year has shown the critical importance of clear, meaningful corporate communications and their centrality to ethics programmes. How can we ensure that communications - across all audiences - reflect authentically the values and purpose of a business? 

Join our discussion with John O’Brien MBE and David Gallagher, authors of Truth Be Told: How Authentic Marketing and Communications Wins in the Purposeful Age.

“Purpose has become a leadership and managerial imperative for business large and small, non-profit organizations and charities. However, many businesses don't know how to execute this, and the marketing and PR function of many companies struggle disproportionately as a result. This had led to an increase in cynicism and the growth of 'purpose washing'.

However, when the purpose is created with authentic culture, the opportunity for building brand reputation and positive customer engagement is significant. Truth Be Told will help our audience understand exactly how to achieve this and present the core truths of their company or organisation, to drive clear, authentic purpose powered communication.”

Apr 29, 2021 12:00 PM in London

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Please note this webinar will be recorded and shared with registrants after the event as well as hosted on the Institute of Business Ethics website.

Speakers

David Gallagher
President, Growth and Development, International @Omnicom PR Group
David Gallagher, based in London, UK, heads international growth and development for Omnicom PR Group. He is co-chair of the PRCA Ethics Council, past ICCO president, past Cannes Lions jury president and serves on the court of the London School for Hygiene & Tropical Medicine, among other advisory boards.
John O'Brien MBE
Managing Partner @ONE HUNDRED
John O'Brien MBE, based in London, UK, is an advisor to business, non-profits, and government bodies on purpose, its activation, organizational culture, partnerships and performance change globally. He is a senior purpose strategist and EMEA managing partner of Omnicom's ONE HUNDRED agency collective.
Louise Terry
Trustee @Institute of Business Ethics
Louise Terry is a corporate communications specialist who has spent her career managing the reputations of some of the world’s leading businesses. She started her career in agencies before moving in-house to become Head of Communications for Coca-Cola and then Group Communications Director of L’Oréal UK. As well as protecting and enhancing those corporate brands, an important part of her role was to instil a strong and positive corporate culture where ethical business practices were embedded throughout the organisation. While at L’Oréal, she was part of the international team that managed the integration of The Body Shop into the L’Oréal family in 2006 and she went on to be Global Head of Communications for The Body Shop in 2012. She now works as a consultant to businesses, most recently Unilever, where she created a new ethical marketing code for skin lightening products in Asia. Louise holds an MA in Modern Languages from the University of Cambridge.