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EuroCIS Pre-REACTION Day by THE LBMA
Die EuroCIS wurde aufgrund der sich verschlechternden Lage rund um das Coronavirus verschoben. Statt Mitte Februar findet die Leitmesse für Retail-Technologie nun Ende Mai/Anfang Juni statt. Die Best Retail Cases füllen am 15. Februar die dadurch entstehende Lücke. Der ursprünglich vorgesehene Reaction Day wandelt sich zum Pre-Reaction Day: Aussteller und Partner senden aus ihren Offices und enthüllen exklusive Vorabinformationen.

Themen:

"Das Ende vom eCommerce"
"Aktivierung am POS - Frequenz schlägt Marketing"
"Best Cases der letzten Monate"

Wir schalten dann während unseres Pre-Reaction Days der EuroCIS nicht live auf die Messe sondern in die Offices der Aussteller und Partner.
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Speakers

Stefan U. Koenen
Director Retail/ -Marketing, -Developments & -Technical Services @Flughafen München
Marketing & Managing Director with 20+ years experience who ... ... develops strategic brand fundaments ... translates brand strategy into operative & measurable actions ... has a no-line mindset ... is creatively-minded … ultimately aims to deliver consumer-centric and measurable marketing solutions of international scope
Claudia Rivinius
Smart Packaging & Display solution based on dynamic QR Codes @STI Group
Mit einer über 20-jährigen Branchenerfahrung habe ich als Expertin in der Verpackungs- und POS Industrie immer wieder neue Wege gefunden, um Shopper zu inspirieren und Marken am POS erfolgreich zu machen. Storytelling und die Vernetzung der realen und virtuellen Welt begeistern mich, nachhaltige Verpackungen und Start Ups sind meine besondere Leidenschaft.
Christian Zimmermann (i.A.)
Director Asset Management Germany @Unibail-Rodamco-Westfield
Silvio Wolfgang Kirchmair (i.A.)
CEO @umdasch Store Makers Management GmbH
Carsten Szameitat
President EMEA @THE LBMA
AFTER STATIONS at the winery Gallo, RedBull, Dr. Oetker as well as Computech Media, Carsten Szameitat founded his first own company with the agency 11 Prozent Communication. There, as founder and managing director and publishing director of GFM Nachrichten, he developed numerous communication, customer loyalty and service products for the European retail and digital industries. In 2013, Carsten Szameitat took over the German-speaking representations of the global association Location Based Marketing Association (THE LBMA). In 2014, he founded the RetailTour initiative, which gathers local retail experts and guides them to the most interesting installations of new technologies in brick-and-mortar retail worldwide.
Nir Manor
Empowering Retailers and FMCG's adopt innovative technologies to improve Revenues @THE LBMA Israel
Over 20 years’ experience and profound expertise at FMCG's, Retail, e-Commerce, On & Off line Media across Europe and Asia-Pac (including China) regions. Focus areas: • Route to Market, Distribution, Trade Dimensions, Trade Marketing • In-store Effectiveness, Merchandising, Promotions • Data monetization, Market Research, Market Analysis, Consumer Behavior, New Products Launch • Shopper Marketing, In-Store technologies, signage • CRM & BI Systems, Loyalty Analysis for Retail and e-Commerce • E-Commerce marketing, cross promotionss, platforms, pricing • Digital Media and Off line Media Effectiveness, Conversion and ROI analysis • B2C Campaign Management / optimization, "Call for Action", Financial Models • B2B Business Development and Sales to multinationals • Cinema Marketing, Operation, Advertising Strong financial and analytic background. Won worldwide awards for best loyalty marketing campaigns for Procter & Gamble
Asif Khan
Founder & Chairman @THE LBMA
Asif, is a veteran tech start-up, business-development and marketing entrepreneur with more than 25 years experience. He is currently the founder and CEO of GroundLevel Insights, a movement science company leveraging consumer location data to inform business insights and analytics. He is also the founder and chairman of the Location Based Marketing Association, which he started in 2010. Prior to launching the Location Based Marketing Association, Asif had worked with companies as diverse as Limited Brands, IBM, Baxter Pharmaceuticals, Molson-Coors, Communispace, BestBuy, American Airlines, and ScotiaBank.. You can listen to Asif’s weekly podcast - Location Weekly! every Wednesday. Specialties: Customer Acquisition, Market Development, Sales Management, Strategic Alliances