There's a fundamental problem with customer journey planning and the subsequent actions taken by marketers to improve their results. It's upside down. In this half hour session, Bryony Thomas will dismantle the classic sales funnel to create a better metaphor, showing that most businesses have a worrying hole in their bucket.
About Bryony Thomas
Bryony Thomas is the creator of the award-winning Watertight Marketing methodology, captured in her best-selling book of the same name. With over a decade working on clients including Microsoft, Dell and Experian, Bryony set up her own consulting business focussed on helping scaling businesses put a sustainable sales-driving marketing operation in place. Her unique process has been designed and refined over the last decade and across more than 2000 businesses.
Incredibly amazingly supported by these brilliant companies:
Fiverr - Fiverr is an online marketplace connecting businesses with thousands of talented freelancers in over 300 categories.
Third Light - A Cambridge-based software company helping marketers worldwide to manage their digital media in a natural way that mirrors the way they work, to put time back in their busy lives.
Leadoo - Helping SMEs turn website visitors into qualified leads through conversational marketing.
Brand Recruitment - An amazing marketing recruitment company based in Cambridge, UK and wonderful supporters of the meetup.
Cambridge Marketing College - The best place to get your marketing qualifications and apprenticeships.
Further - A Norwich based digital marketing consultancy, serving some of the world’s best known brands, run by incredible people
Redgate Software - A software company on the up and up, proudly Cambridge based, and always looking for marketers.
Bravo Marketing - Lingo-bingo-free creative marketing agency, led by the gent that is Barry Richardson