Have you heard about the HOA that made that poor man take down his American flag? So has CAI—in fact, the company is the PR, membership and advocacy arm of the HOA community. And they have a lot to add to this conversation to make it a more informed one.
To get in the conversation, they overhauled their approach to content marketing: Creating a media-company-like magnet for the HOA industry to engage with, interact on, and respond to. The digital strategy enables the PR/marketing team to reach its goals of reputation management, prospecting for new members and driving membership growth—all while generating new revenue through advertising. This is the story of their reimagined approach, complete with what to do and what to avoid as you drive strategic transformation at your company.