webinar register page

One Size Does Not Fit All: The Female Solar Buyer Journey in 2021

Business leaders are always searching for market inefficiencies that you can exploit to gain an edge on the competition. Here’s one that we discussed in a recent PV Magazine article: marketing residential solar to women. While many companies are selling to a male-dominated audience, you can target a vast, unaddressed segment of the consumer market. TerraCurrent will show you how.

Blending our experience in mapping the buyer’s journey for solar customers with the latest research from Marti Barletta, ‘the high priestess of marketing to women,’ we will explain how to build a more diverse marketing and content development program in 2021.

Attendees will
-Explore several female demographic groups and how to reach them effectively
-Have the chance to ask questions about your specific marketing challenges
-Come away with worksheets you can use to reach more customers and grow your business

***Note: Registrants email addresses will be added to the TerraCurrent newsletter list. Should you wish to opt out of our monthly communication to the industry the platform will allow you to do so readily.

Nov 10, 2020 11:00 AM in Pacific Time (US and Canada)