Presenter information: Dee Schlotter, Sr. Color Marketing Manager, PPG PAINTS
From accent walls to defining spaces to delighting the eye, the impact of paint color in the multifamily segment is a great opportunity to differentiate. Studying the likes and dislikes of generational groups, millennials and boomers and the soon to be renters, centennials allows for more customization and potentially longer rentals.
Everything purchased these days has an experience with it – whether good or bad – the expectations for a good/great experience are higher than ever. Create those experiences with color defined by purpose of the space and the generation of the customers that the space is attracting.
Webinar objectives: Learn how color can define a space, create an experience and connect with customers on a deeper level.
Presented by: PPG PAINTS