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HGF IP in Retail Training Module 13: Trading in, from & through China
China is both a major global hub for branded products and one of the largest markets for them. Whilst a hugely significant – and positive change – was introduced to China’s trade mark law in late 2019, bad faith trade mark filings and brand high- jacking are still a problem. The case law on so-called OEM trade mark use (that is the manufacturer of product in China solely for export) is also constantly shifting.

In this module we will consider these issues and suggest solutions allowing you to apply and determine how Chinese case law on OEM use impacts on your global supply chains, as well as your ability to sell your branded products to Chinese consumers. We will touch on the use and registration of brand names in Chinese characters, transliterations of trade marks and the use of nicknames of brands and their registration by Chinese consumers which are all important components in the use of brands in China.

Jan 21, 2021 11:00 AM in London

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Speakers

Lee Curtis
Partner @HGF Limited
Lee is a Trade Mark Attorney who focuses on supporting clients in the retail sector and works with many leading brands. Lee has a particular interest in multijurisdictional trade mark issues and has extensive experience of working with retailers in protecting intellectual property in their supply chain.
Rebecca Field
Trade Mark Director @HGF Limited
Rebecca is a Trade Mark Attorney who actively manages the trade mark and design portfolios of retail and fashion clients. Rebecca also files domain name actions and deals with custom notices in relation to counterfeit goods. Rebecca has experience of working with retailers in protecting IP across the globe, notably in China and the US.