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Debunking Neurohype: Neuromarketing Fact and Fiction


May 17, 2018 11:46 AM Eastern Time (US and Canada)

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Michelle Niedziela, PhD
Scientific Director & VP of Research and Innovation @HCD Research
Dr. Niedziela is a behavioral neuroscience expert in neuropsychology, psychology and consumer science focusing on integrating applied consumer neuroscience tools with traditional methods used to measure consumer response. Her background includes Monell Chemical Senses Center, J&J and Mars Chocolate, combining academics with industry experience.