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Module 4: A guide to ASA complaints – what, why & how?
The ASA is at the sharp end of advertising regulation in the UK and its guidance is constantly evolving. In the last 2 years, it has introduced new rules on the use of data for marketing, detailed guidance which prohibit gender stereotypes and release guidance notes on subjects as diverse as weight loss and influencers. Retailers familiar with the codes are very proficient at ensuring competitor advertising is compliant and not unfair and that their own ads are compliant.

In this module we will look at the most relevant provisions and recent developments, discuss what is fair and what is impermissible in a comparative advertisement and provide practical guidance on how to run an effective and compliant campaign.

Oct 22, 2020 11:00 AM in London

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